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Who is Kate Trafford?

Kate Trafford is a Master Coach, author and TEDx speaker on the subject of authentic success. She has over 20 years’ experience helping business leaders and their teams drive for big results and love the journey.

Kate offers a range of consultancy, keynoting and coaching services in support of business leaders, HR professionals and event organisers.  She particularly specialises in designing and delivering Talent Development programmes for organisations wanting to support and accelerate the growth of their emerging future leaders.  

Kate is also the author of the ground-breaking book, Get there, Love Here! The busy professional’s guide to authentic, enjoyable success. She is a passionate advocate of sustainable success, working to ensure her individual clients set themselves up for both significant achievement and impact in the short run and health and happiness for the long haul. 


“I am enjoying more effortless success that I could have EVER imagined! Kate has helped me find the way towards fulfilling my true potential as one of the top experts in my field… whether in her capacity as speaker, personal or business coach, Kate over-delivers on every level.”

Ged Wilmot ~ Managing Director, Active Driving Solutions


Kate’s scenic route to authentic success…

Kate first qualified as a Chartered Engineer, and later worked in government relations and public affairs.  

In 1999, she shifted her passion for personal development from the side-lines to the centre of her work, launching her development consultancy Cruise Control for Life Ltd. She created and led ‘power skills’ workshops on personal effectiveness, impact and influence, creative problem-solving and powerful presenting, shifting over time into the design and delivery of in-depth management and leadership development programmes.

Later, as a coach, she became fascinated by the ways we unconsciously limit our own success and happiness. She discovered many little-known secrets of how to release this resistance – so progress can be both swift and enjoyable – qualifying along the way as a Master Hypnotherapist.

Photo credit: Jane Burkinshaw / TEDxWarrington

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“I have seen the amazing transformations she has helped team members achieve in their work and wider lives. I have chosen Kate for my personal growth and development and she has always gone beyond my (high) expectations. Expect fun, curiosity, a very high level of skill & care… and best of all many delightful changes.”

Bryen Martin ~ Director, BM Safety & Coaching Ltd